Privacy Policy

At VAXO (operated by Sugucapital LLC, "we," "us," or "our"), your privacy is fundamental to our business. This Privacy Policy explains in detail what personal information we collect, how we use it, how we protect it, and what rights you have over your data.

This policy applies to all visitors and customers of getvaxo.com and related VAXO services. By using our website or making a purchase, you acknowledge that you have read and understood this Privacy Policy.

1. Information We Collect

Information You Provide Directly

When you interact with VAXO, you may provide us with the following information:

• Contact information: Name, email address, phone number, shipping address, and billing address
• Payment information: Credit card numbers, payment method details (processed securely by our payment processor — we never store full card data)
• Account information: Username, password, order history, and preferences
• Communication content: Emails you send to us, reviews you submit, and messages you share through our website
• Marketing preferences: Your choices about receiving newsletters, promotional emails, and SMS messages

Information We Collect Automatically

When you visit our website, we automatically collect certain information through cookies, web beacons, and similar technologies:

• Device information: Browser type, operating system, device type, IP address, and screen resolution
• Usage information: Pages visited, time spent on pages, click patterns, referring URLs, and search terms used to find us
• Location information: General geographic location based on your IP address (city/state level, not precise location)
• Cookies and tracking: Information stored on your device through cookies, pixels, and similar technologies

Information From Third Parties

We may also receive information about you from:

• Social media platforms when you interact with our pages or ads
• Analytics providers like Google Analytics
• Advertising partners like Meta (Facebook/Instagram), Google Ads, and TikTok
• Payment processors confirming successful transactions
• Shipping carriers providing delivery updates

2. How We Use Your Information

We use the information we collect for the following legitimate business purposes:

To Fulfill Your Orders

We use your contact, shipping, and payment information to process orders, ship products, send order confirmations and tracking updates, handle returns, and provide customer service related to your purchases.

To Communicate With You

We send you transactional emails (order confirmations, shipping notifications, customer service replies) and — only with your consent — marketing emails about new products, promotions, and wellness content. You can unsubscribe from marketing emails at any time via the link in any email or by emailing us at contact@getvaxo.com.

To Improve Our Products and Service

We analyze usage data to understand which products are most popular, which pages convert best, where customers get stuck in the checkout process, and how we can improve our website. This data is typically aggregated and anonymized.

To Personalize Your Experience

We may use your browsing history and past purchases to recommend products you're likely to enjoy, customize the content you see on our website, and remember your preferences across visits.

For Advertising and Marketing

We work with advertising platforms like Google, Meta, and TikTok to show you relevant ads on their platforms. This includes retargeting (showing you VAXO ads after you've visited our site) and lookalike audiences (finding new customers similar to existing ones).

For Security and Fraud Prevention

We monitor for fraudulent transactions, suspicious behavior, and security threats to protect both VAXO and our customers.

To Comply With Legal Obligations

We may use and disclose information as required to comply with applicable laws, respond to legal requests, enforce our Terms of Service, and protect our rights and the rights of others.

3. How We Share Your Information

We do not sell your personal information to third parties. However, we share information with certain trusted partners who help us operate our business:

• Shopify: Our e-commerce platform that processes orders and stores customer data securely
• Payment processors: Stripe, Shop Pay, PayPal, and similar services that process your payments
• Shipping partners: USPS, UPS, FedEx, and DHL to deliver your orders
• Email service providers: Klaviyo and similar services to send transactional and marketing emails
• Analytics services: Google Analytics and similar tools to understand site usage
• Advertising platforms: Google Ads, Meta, and TikTok to deliver relevant advertising
• Customer service tools: Gorgias and similar platforms to manage customer support
• Legal authorities: When required by valid legal process or to protect our rights

All third-party service providers are contractually obligated to protect your information and use it only for the purposes we specify.

4. Cookies and Tracking Technologies

We use cookies and similar technologies for several purposes:

• Essential cookies: Required for our site to function (e.g., keeping you logged in, maintaining your cart)
• Performance cookies: Help us understand how visitors use our site
• Functionality cookies: Remember your preferences and personalize your experience
• Marketing cookies: Used to deliver relevant ads and measure ad effectiveness

You can control cookies through your browser settings. Disabling certain cookies may affect site functionality.

5. Data Security

We take the security of your information seriously and implement industry-standard safeguards:

• SSL/TLS encryption for all data transmitted between your browser and our servers
• PCI-DSS compliant payment processing through Shopify Payments and Stripe
• Regular security audits and vulnerability assessments
• Access controls limiting employee access to personal data on a need-to-know basis
• Encrypted storage of sensitive information

However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to protect your personal information, we cannot guarantee absolute security.

6. Your Privacy Rights

For All Customers

Regardless of your location, you have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your personal information (subject to legal retention requirements)
• Opt out of marketing communications at any time
• Lodge a complaint with a data protection authority

For California Residents (CCPA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA), including the right to know what personal information we collect, the right to delete personal information, the right to opt out of the sale or sharing of personal information, and the right to non-discrimination for exercising your rights.

For European Residents (GDPR)

If you are in the European Economic Area, you have rights under the General Data Protection Regulation, including the right to access, rectification, erasure, restriction of processing, data portability, and the right to object to processing.

To exercise any of these rights, contact us at contact@getvaxo.com. We will respond within 30 days.

7. Children's Privacy

VAXO products and our website are intended for adults aged 18 and older. We do not knowingly collect personal information from children under 13. If we learn that we have collected information from a child under 13, we will delete it promptly. Parents who believe their child has provided us with personal information should contact us immediately.

8. International Data Transfers

VAXO is based in the United States. If you access our website from outside the United States, your information will be transferred to, stored in, and processed in the United States, where data protection laws may differ from those in your country.

9. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this policy, including:

• Order and transaction data: 7 years (for tax and accounting compliance)
• Account information: For as long as your account is active, plus 2 years after deactivation
• Marketing data: Until you unsubscribe
• Customer service communications: 3 years from last contact

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. When we make material changes, we will notify you by email (if we have your email address) and by posting a notice on our website. The "Last updated" date at the top of this policy indicates when it was last revised.

11. Contact Us About Privacy

If you have questions, concerns, or requests regarding this Privacy Policy or our handling of your personal information, please contact us:

We take all privacy concerns seriously and will respond to your inquiry within 30 days.